Posts tagged public relations
Why You Should Hire a Publicist to Execute Your PR Campaign

Being the mouthpiece or spokesperson for your own firm can be a really thrilling experience. You’ll get to define your story while also giving you an insight into how the publicity thing works. But there’s a limit to which you can get by being your own publicist and you’re really better off hiring a PR firm to handle your publicity.

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Why July is The Perfect Time to Pitch the Media for Holiday Gift Guides
3 Event Strategies You Can Use from New York Fashion Week

Fashion Week has officially taken over New York this week as celebs, influencers, and fashion enthusiasts attend shows and parties. As we enter the final few days of Fashion Week, I wanted to do a recap of highlights from a Publicist’s perspective and how these tactics can be incorporated into your next event.

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Leave It To The PRofessionals: 4 Reasons Why You Should Hire A Publicist

This is the age of the do-it-yourself entrepreneur.  There are tons of courses, webinars, ebooks, and other resources that empower budding business owners to do everything in their business in house. Now don't get me wrong there are some tasks that you should not outsource as a business owner.

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2 Reasons Why Your Brand Needs a Media Kit

Whether you're a rapper, blogger, clothing designer you need a media kit. If you have plans to get featured in the media or partner with other brands creating a media kit is a requirement.  A  media kit puts all the important information about your brand all in one convenient place.

What is a media kit? 

Media kits were originally created for journalists. Put yourself in the shoes of the writer who is considering to write a story about you. She doesn't have time to do a ton of research on who you are and why you are press worthy, so a media kit provides all that information.

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PR Girl Magic Chat: Building Relationships

Twice a month on Tuesdays (sings going up on a Tuesday), I host #PRGirlMagic, a Twitter Chat for business owners and PR newbies who want to learn about Public Relations. The first chat was all about building relationships, which is the "R" in Public Relations. Some amazing PR girls shared the tea on how to build relationships. I always say a publicist is nothing without her little black book of contacts. If you missed the chat, check out the recap below. 

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This Isn't Scandal. What's Public Relations?

You may have heard of the term publicist or Public Relations (PR)  before, but you’re not 100% sure what it entails. Don’t be alarmed because the majority of people don’t know. I bet the closest image you have of a publicist is Olivia Pope and Scandal. Right? Gladiators Unite! I'm sure you've guessed it by now, but I'm a hardcore Scandal Fan. Well that’s not quite what publicists do. Olivia is just a small  glimpse into the world of Public Relations. She's a great example of a Crisis PR Specialist. We'll dive into that with a future blog post. This has to be the number one question that I’m always asked.

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