Leave It To The PRofessionals: 4 Reasons Why You Should Hire A Publicist

Leave It To The PRofessionals: 4 Reasons Why You Should Hire A Publicist

This is the age of the do-it-yourself entrepreneur.  There are tons of courses, webinars, ebooks, and other resources that empower budding business owners to do everything in their business in house. Now don't get me wrong there are some tasks that you should not outsource as a business owner.

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PR Girl Magic Chat: Building Relationships

PR Girl Magic Chat: Building Relationships

Twice a month on Tuesdays (sings going up on a Tuesday), I host #PRGirlMagic, a Twitter Chat for business owners and PR newbies who want to learn about Public Relations. The first chat was all about building relationships, which is the "R" in Public Relations. Some amazing PR girls shared the tea on how to build relationships. I always say a publicist is nothing without her little black book of contacts. If you missed the chat, check out the recap below. 

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This Isn't Scandal. What's Public Relations?

 This Isn't Scandal. What's Public Relations?

You may have heard of the term publicist or Public Relations (PR)  before, but you’re not 100% sure what it entails. Don’t be alarmed because the majority of people don’t know. I bet the closest image you have of a publicist is Olivia Pope and Scandal. Right? Gladiators Unite! I'm sure you've guessed it by now, but I'm a hardcore Scandal Fan. Well that’s not quite what publicists do. Olivia is just a small  glimpse into the world of Public Relations. She's a great example of a Crisis PR Specialist. We'll dive into that with a future blog post. This has to be the number one question that I’m always asked.

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