Whether you're a rapper, blogger, clothing designer you need a media kit. If you have plans to get featured in the media or partner with other brands creating a media kit is a requirement. A media kit puts all the important information about your brand all in one convenient place.
What is a media kit?
Media kits were originally created for journalists. Put yourself in the shoes of the writer who is considering to write a story about you. She doesn't have time to do a ton of research on who you are and why you are press worthy, so a media kit provides all that information. Media kits may contain the following:
- Social Media Stats
- Upcoming Projects
- Previous Press Clippings
- Contact Information
Presentation Is Key
If you want to get the opportunity you have to look like you're ready for the opportunity. When pitching a potential writer or brand, you want to have all your materials together. Your media kit puts everything about your brand and why you are a great candidate for the opportunity. Think of it as your visual resume for brand. The pictures and graphics should be on point. Also the media kit should be reflective of your brand identity with the colors.
Convenience is Crucial
Every brand or business owner is looking to be in the spotlight. So realistically you only have one shot to make a lasting impression. Journalists are busy, they want the pitch you're presenting to be clear, concise, and convenient. In addition to your pitch, the media kit is like the icing on the cake. If you send an inciting pitch accompanied by your media kit, you'll be irresistible to the media.
Media Kit Example
Here's one I created for a previous beauty client using Canva, but you can make one using Photoshop, or even using a template.
A media kit if created properly will compliment your pitch and make it easier for the media to talk about you. It's only one piece of the puzzle. You still have to put in the work to get the press you desire.
Comment below if you have any questions.