Goals are a required element when achieving any desired achievement in life. This is especially true if you have dreams of being featured in a glossy magazine, blog, radio show, or tv show. The most common mistake I see girl bosses make is that you want to be featured in X,Y, and Z, but you don’t have a strategic plan. One of the first classes I took about public relations years ago was all about public relations planning, and the importance of creating a plan with SMART (Specific, Measurable, Achievable, Realistic, and Timely) Goals. So before you start looking at your vision board with all the amazing media you want to be featured, let’s build the PR plan you need to make your publicity dreams come true.Read More
This is the age of the do-it-yourself entrepreneur. There are tons of courses, webinars, ebooks, and other resources that empower budding business owners to do everything in their business in house. Now don't get me wrong there are some tasks that you should not outsource as a business owner.Read More
There are a variety of specializations in public relations (PR). No matter what your interest may be, there is a niche for you. As you grow in the PR industry you will eventually develop a niche.
The options are limitless: music, sports, tech, film, book, fashion, beauty, and lifestyle are a few of your options. When I first started I decided I wanted to be a lifestyle publicist even that title in itself encompasses sub niches. But, guess what? It stuck with me. Clients typically come to me for representation for their beauty and lifestyle projects.
You may have heard of the term publicist or Public Relations (PR) before, but you’re not 100% sure what it entails. Don’t be alarmed because the majority of people don’t know. I bet the closest image you have of a publicist is Olivia Pope and Scandal. Right? Gladiators Unite! I'm sure you've guessed it by now, but I'm a hardcore Scandal Fan. Well that’s not quite what publicists do. Olivia is just a small glimpse into the world of Public Relations. She's a great example of a Crisis PR Specialist. We'll dive into that with a future blog post. This has to be the number one question that I’m always asked.Read More
Finding the right client can be quite the challenge, especially when you're new in the the PR game. It's taken me years, and I'm still working on it! As I learn more about my likes and dislikes, I've discovered that taking on the right project or client is very close to dating. Here's a few reason as to why:
This is the foundation of every relationship, especially in business. Find out how you and your client can communicate effectively. Here are some examples of effective communication:
- Monthly/Weekly Recaps
- Follow Up Calls
If you and your client are not communicating effectively, this should be a red flag. Texting all the time is not effective communication. Set up a time to speak to your clients at the minimum monthly, and send recaps. Gauge how often your clients like to be updated. Personally I speak to my clients a few days a week at the minimum.Read More
For the past year or so I’ve been on the women empowerment kick. I’ve always been about supporting others, but as of lately I’ve gone into overdrive and have leveraged my relationships in a new way.
I’m sure you can search the internet and find tons of articles about how to build relationships with the media, but there’s another group of people you need to have in your corner. It’s other publicists or PR girls.
Tweet: Who Doesn't Want A PR Bestie?
Connections with other publicists can help you and your clients in the long run. Some of the following scenarios may come up at some point and time in your PR life: