What's Public Relations? 

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." - PRSA
In short, PR is a strategy used is for  the professional maintenance of a favorable public image by a brand.  People typically associate PR with celebrities, but that's just one area of Public Relations. Entrepreneurs should have a PR plan in place as well, since they have a public that they are targeting.

What Does A Publicist Do For A Client?

 A publicist may perform the following activities, but are not limited to:

  • put together an EPK (an electronic press kit)
  • pitch their client to the media- Top reason a publicist is hired! 
  • schedule interviews
  • oversee their client's image (work with a fashion stylist if needed)
  • scan the media for any mentions, both positive and negative
  • manage any social media activity
  • help write speeches, media alerts, biographies, newsletters, blogs etc.,
  • plan press junkets
  • manage any crisis
  • manage media training