Posts tagged client relationships
PR Relationship Goals: Why Finding The Right Client Is Like Dating

Finding the right client can be quite the challenge, especially when you're new in the the PR game. It's taken me years, and I'm still working on it! As I learn more about my likes and dislikes, I've discovered that taking on the right project or client is very close to dating. Here's a few reason as to why:

Communication

 This is the foundation of every relationship, especially in business. Find out how you and your client can communicate effectively. Here are some examples of effective communication: 

  • Monthly/Weekly Recaps 
  • Follow Up Calls 

If you and your client are not communicating effectively, this should be a red flag. Texting all the time is not effective communication. Set up a time to speak to your clients at the minimum monthly, and send recaps. Gauge how often your clients like to be updated. Personally I speak to my clients a few days a week at the minimum. 

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