The Top PR Moments During The 2016 VMAs

Just like everyone on my twitter feed last night my eyes were glued to the TV screen watching the VMAs. The VMAs just like any other awards show is a big publicity stunt for the network and the celebrities who participate. Who doesn't love free press, especially if you do it right, the next morning your name should be in the headlines. Here's a recap of my top moments from the VMAs that were press worthy:

Beyonce' Brings the mothers of Trayvon Martin, Oscar Grant, and Eric Garner to the show -- who also make appearances in Lemonade.

Dimitrios Kambouris/WireImage

Dimitrios Kambouris/WireImage

Bey has used her platform and MTV's to shed light to police brutality without uttering a word.

Kanye Speaks His Mind (Again), Debuts “Fade” Video

Kanye brought up Taylor Swift, but used his platform for good to discuss pressing issues, like violence and systematic racism in America. There was this touching anecdote:

So I was speaking at the Art Institute last year, and one kid came up to me and he said, "Three of my friends died, and I don't know if I'm gonna be the next." And you have to think, like, when you're a senior and it's the last month and you don't feel like doing any more work. If you feel like you're seeing people dying right next to you, you might feel like, "What's the point?" Life could start to feel worthless in a way.

He thenpremiered the video for “Fade,” starring Teyana Taylor and Iman Shumpert. This was amazing publicity for Teyanna who's fans are waiting for her new music. My timeline was going off in regards to Teyanna's body. Not to mention all the memes.

Honorable Mention: Kanye endorsing Chance the Rapper. Anytime a larger name cosigns for a up and coming name, the credibility goes up.

Rihanna Wins the Lifetime Achievement Award

It's a major press opportunity anytime an artist wins an award. Ri Ri had multiple performances, featuring songs from all over her career.

Honorable Mention: Drake was late to the show and couldn’t accept his moon man for Best Rap Video , but he made up for withRihanna’s award. Aubrey gave an adorning, sincere speech to present the Video Vanguard Award. It seems like tried to go in for a big kiss, but Rihanna gave him the ultimate curve. This even add more fuel to the two and their relationship status.

What were your favorite PR worthy moments? Let me know in the comments!