For the past year or so I’ve been on the women empowerment kick. I’ve always been about supporting others, but as of lately I’ve gone into overdrive and have leveraged my relationships in a new way.
I’m sure you can search the internet and find tons of articles about how to build relationships with the media, but there’s another group of people you need to have in your corner. It’s other publicists or PR girls.
Connections with other publicists can help you and your clients in the long run. Some of the following scenarios may come up at some point and time in your PR life:
- You have a client that is expanding to a market where you don’t have contacts
- You have a client that is traveling and you can’t attend due to a conflict
- You have a new client that has a project that is out of your skill set
- You want to take on a bigger project, but the workload is too much on your own
- You need to be introduced to a specific media contact
The situations where you might need to bring in another PR girl for help are endless, hence while building with other publicists are essential.
Let’s do an exercise really quick. Pull out your phone, and go through your contact book. How many PR girls can you call at this second and vent or ask for help on a project? If it’s less than five people, than girl you have some work to do!
Don’t trip, I’m going to give you the rundown on how to connect with your future PR girl besties.
It Goes Down In The DM
The easiest way to connect with other PR girls is online. They are most likely tuning into the same social media networks. Search a few hashtags such as #prgirl, #publicist, and start liking a few pics or repost some of the PR girl’s tweets.
This is my number one way I connect. I can’t tell you how many PR girls engage with me on social media by watching one of my periscopes or snaps, tweeting me or liking one of my pics on the ‘gram. I consider social media as an intro to actually getting a PR girl to chat with you on the phone.
So put your best foot forward online. I’m not go into much detail right now about a PR girl’s social media presence. That’s a whole ‘notha post. Just wait on it.
Some of my favorite PR besties I’ve met through social media. My girls Rae and Linda are great examples. I connected with Rae with on Facebook years ago . Most recently, I connect with Linda after she watched some of my periscopes last fall.
Some of my wonderful fellow millennial PR girls struggle with picking up the phone! Don’t be afraid to chat with other publicists for a few minutes . It’s great practice for phone pitching the media anyways. Here are some things to keep in mind when you pick up the phone.
- Don’t go in asking for something right way. Give, give, give, give, give, then ask.
- Find out what she’s working on
- Thank her for taking time out of her schedule
- Stay in touch
PR Girls are easy to connect with if you’re going to the right events. Attend these type of events:
- Industry Events (Music Release Parties, Fashion Shows,Awards Shows, etc.)
- Any event that media is going to attend
Here are a few flicks of some of my favorite PR Girls:
Happy connecting! I want to see in the comments below and on my social media the connections you’ve made with other PR Girls. There will be a part two for this post where I’ll talk about the essential types of PR girls you need in your squad!