The Digital Connect: Slack
As a communications professional or any one building a brand, it's essential to know how to network with others. Social media has been a great tool to connect with a lot of people at a faster rate than in person.
Slack is my new favorite application for networking. I may be late to the Slack party, but now that I know about it, I'm putting all my friends on.
I was first introduced to Slack in a facebook group months ago. I even made my own Slack Group (Email Me if you want in) , but disregarded it. Then about a month ago I stumbled across a I Don't Do Club's blog post about their slack group for young professionals. I've been hooked every since, and have joined another group in slack for media professionals called Minorities in Media.
As I mentioned previously Slack can be used for internal communications for organizations as well as networking (my primary use). What I love about the app is that you can create channels for each project or topic you want to discuss.
You can also slide through someone's dm as well, and message them individually. It eliminates confusion because you can let you members know what is acceptable to chat about in each channel. Also the integrations are amazing! They include google, drop box, twitter, and many more. Just like the other social media apps, it's available for your desktop and mobile device.
Messaging apps (kik,snapchat, group.me, slack, etc.) are the new trend in social media, and as a communications professional we have to be on board. Try it out and let me know your thoughts!